We acquired EveryTrail
Sometimes opportunities present themselves that are just too interesting to pass up. This was the case when TripAdvisor approached us about EveryTrail, one of the original online guides to the outdoors with millions of outdoor enthusiasts sharing reviews, photos, and user-generated recordings for trails around the globe. EveryTrail needed a new home, one fully dedicated to outdoor exploration where the community could grow and progress together, and we’re so proud to have the opportunity to provide that space. We’ll be adding EveryTrails’ content to our trail guides to make the most comprehensive collection of digital trail data anywhere, and we are so stoked about this next chapter for AllTrails’ growth.
Here is a copy of our press release:
AllTrails Acquires EveryTrail
Acquisition Makes AllTrails the Most Comprehensive Resource for Outdoor Enthusiasts to Discover, Plan, and Record Their Activities
San Francisco, August 15 2016 — AllTrails, the most extensive online guide to the outdoors, announced today the acquisition of EveryTrail, the GPS-enabled publishing platform. Both EveryTrail users will be able to seamlessly interact with their existing photos, reviews and trail recordings through the advanced features of the AllTrails platform by simply using their existing account info at AllTrails.com or on the AllTrails iOS or Android mobile apps.
“Technology can help people connect with the outdoors in simple ways, like making it easier to find your new favorite trail,” explained Jade Van Doren, CEO of AllTrails. “Instead of using paper maps for researching and following on the trail, we provide a fun, end-to-end digital experience that’s tailored to every person’s interests and skill level.”
By adding EveryTrail’s user-generated location data, photos and reviews to its current trail maps, AllTrails becomes the largest platform dedicated to helping people safely explore and enjoy the outdoors. With a combined community of over 5 million hikers, trail runners, and mountain bikers sharing their experiences, AllTrails has the most up-to-date information about trails and trail-related activities.
AllTrails acquired EveryTrail from TripAdvisor, which had owned the company since 2011.
AllTrails helps people explore the outdoors with detailed trail maps, photos, and reviews crowdsourced from a community of 5 million registered hikers, mountain bikers and trail runners. AllTrails has the #1 Outdoors apps for iOS & Android with more than 3 million mobile downloads and reaches 15 million people each year through alltrails.com.
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